WHAT FLORIDA NATIVE PLANT IS BLOOMING TODAY?: VIRGINIA PLANTAIN; SOUTHERN PLANTAIN (Plantago virginica)
Larval host (Buckeye) and several moth species especially Tiger Moths. The seeds eaten by the Dear Mouse, Grasshopper Sparrow and possibly other granivorous songbirds. squirrels eat spikes, and rabbits eat spikes and leaves.
Native American Ethnobotany for this genus: http://herb.umd.umich.edu/herb/search.pl?searchstring=Plantago+virginica