WHAT FLORIDA NATIVE PLANT IS BLOOMING TODAY?: TARFLOWER (Bejaria racemosa)
Dazzling shrub in the heath family with pretty white flowers, showing a hint of pink.
“Provides moderate amounts of food and significant cover for wildlife. Bees and flies are attracted to the flowers, and are often caught on the sticky flowers.” source: http://www.regionalconservation.org/beta/nfyn/plantdetail.asp?tx=Bejarace
Where does it grow in Florida? http://www.florida.plantatlas.usf.edu/Plant.aspx?id=2335