AMERICAN BEAUTYBERRY (Callicarpa americana)

WHAT FLORIDA NATIVE PLANT IS BLOOMING TODAY?: AMERICAN BEAUTYBERRY (Callicarpa americana)

Showy shrub with pink/white blooms and gorgeous fruits. Boon to wildlife, particularly pollinators and birds who enjoy the pretty magenta colored fruits. Edible and fruits can be used in jelly or ink.

Learn: http://fnps.org/plants/plant/callicarpa-americana

Palmetto article 1994: Beautyberry, An Under-used Native by Scott Zona
http://www.fnps.org/assets/pdf/palmetto/zona_scott_beautyberry_an_underused_native_vol_14_no_1_spring_1994.pdf

Said to be a mosquito repellant: http://www.sciencedaily.com/releases/2006/07/060703091932.htm

Native American Ethnobotany for this genus: http://herb.umd.umich.edu/herb/search.pl?searchstring=Callicarpa+americana

Where does it grow in Florida? http://www.florida.plantatlas.usf.edu/Plant.aspx?id=3546

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